Safar-e-Adab Publications was born in 2021 out of a deep love for Urdu literature and a powerful need to preserve its fading legacy. We are an India-based global digital publishing house, dedicated to publishing eBooks that celebrate the richness, elegance, and emotional depth of Urdu novels.
Our mission is two-fold:
1. To keep the love for Urdu novels alive
2. To offer emerging writers a home, a voice, and a chance to thrive
Since our inception, we’ve proudly collaborated with over 150 writers—from promising newcomers to seasoned wordsmiths—and have published more than 900 free novels, bringing stories to life for readers around the globe.
We also offer a Premium Publishing Program, where writers earn royalties on every sale of their eBooks while retaining full rights to their work. Because we believe writing should be more than a passion project—it should be a career.
Our Tagline: Being the String of Your Kite
Every writer dreams of seeing their words take flight. In our eyes, that dream is the kite—bold, colorful, full of potential. The hands that set it into motion are, of course, the writer’s own. But no kite can soar without a string.
That string is us.
At Safar-e-Adab, we exist to provide direction, support, and strength—the invisible force that lets a writer’s dream reach new heights. We don’t control the flight—we empower it. With every story published, we proudly say: “We’re being the string of your kite.”
Our Distribution Partner: Dear Kitabein Bookstore
All our premium titles are exclusively distributed through Dear Kitabein Bookstore, a platform that shares our mission of empowering authors. More than a bookstore, it’s a lifeline for writers who wish to move beyond side gigs and into sustainable careers.
Dear Kitabein helps authors gain real readership, earn fairly, and become financially independent, ensuring that writers can write full-time, with dignity and pride.
Our Team
A. Firdaus – CEO & Founder
A storyteller at heart and an avid reader since childhood, Firdaus always dreamed of becoming a writer. But the publishing world wasn’t kind—rife with delays, unprofessionalism, plagiarism, and the harsh truth that most Urdu writers earn nothing for their work.
Instead of giving up, she envisioned a better way. With support from her two co-founders, she created Safar-e-Adab—a space where:
- Writers retain rights and earn income
- Copyrights are respected
- Marketing and promotion are handled professionally
- Learning, growth, and recognition are prioritized
She leads the publication with vision, empathy, and a mission to change the way Urdu writers are treated, read, and rewarded.
Amreen Shaikh – Director of Content Management & Co-founder
Amreen is the guiding force behind our content. With a deep passion for language and structure, she not only manages manuscripts and editing but also mentors authors through every stage of their journey.
She believes in nurturing writers—not just helping them publish, but helping them master their craft. From guiding new authors to deepening reader connections, Amr ensures every story we publish is its best version.
Umaira Khan – Director of Marketing & Co-founder
A marketing maven with a passion for books, Umaira ensures your stories find their audience. Her skill lies in building bridges between writers and readers, whether it’s by highlighting the newest releases, promoting bestsellers, or sharing exclusive deals.
She loves watching writers grow—from being unseen to becoming celebrated—and takes pride in knowing she helped their dreams take off.
Our Promise
Safar-e-Adab Publications isn’t just a publishing house—it’s a movement.
We’re here to:
- Protect and promote Urdu literature
- Help writers find their voice
- Provide them a safe, professional home
- And most importantly… be the string to their kite
Whether you’re a reader, a writer, or a believer in Urdu’s literary power—you’re part of our safar (journey). And we’re only getting started.